Monday, July 7, 2008

Green....

.... is not just a modern-day buzzword here at Hallmark. Throughout our company, we're doing all sorts of things to reduce our carbon footprint and decrease our impact on the environment. To prove it, I'll be posting examples of our green initiatives each week. Here's the first!



For one of our largest mass-channel retail partners, WalMart, we created this line of green cards. These sweet cards hit the end cap displays in the card section of most WalMart stores nationwide this summer.

From the back of each card: "These little cards are greener than most because they are made from half sugarcane by-products and half recycled paper. That means no new trees were cut down to make the. So not only are they fun to send, but they're extra good for the earth, too."

Not only are they earth-friendly, but they only cost $0.94 each, so they're good for your pocketbook too!

For more posts about green initiatives at Hallmark, look for our new logo, or click on the "green" label.

2 comments:

Lorraine said...

Sweet! I'll be watching for them! And btw, that is one awesome kitchen table.

Erin said...

kitchen table = $40 find at an estate sale: original 1950's table (not the 2001 Target knock-off); no damage (minimal wear), original chairs... let's just say it's worth significantly more than $40!