Thursday, June 19, 2008

From KC to NYC

Hallmark recently had an exhibit at the New York Licensing Show, June 10th-12th at the Javits Convention Center in New York City.

Most people know that Hallmark has licensing relationships with places like Disney, Mattel, Marvel, Dreamworks, and many more (and we've got the cards, plates, cups, napkins, ornaments, and gifts to prove it!). However, most people don't know that we also have a group responsible for licensing out some of Hallmark's creative assets.

From the Hallmark Design Collections website. "For nearly 100 years, Hallmark has been creating images that people love. Each year, we add more than 23,000 new illustrations, designs, and photographs to our collection—a collection that spans every emotion, occasion, and season. Hundreds of thousands of images are waiting for you—created by Hallmark artists and photographers, or derived from Hallmark-owned collections. It's a treasure trove of creativity, one that will truly set your products apart."

So, below are some photos from the Hallmark Design Collections booth at the New York Licensing Show. Be sure to check out the Design Collections website to browse more of the collection and for information on how to tap into our unparalleled creative collections!


Lorraine said...

Sweet, Erin. I had no idea...

I love, love-love-love-Love that image of the bride that's in the upper right photo. I just saw it on the wedding tab in the link you posted. So to whoever out there who created it: nice work!

Anonymous said...

yea, pretty crazy how much imagery we have -- so we might as well let other creative places use it! it's impressive to see a display like that come together too -- nice job to the AD in Licensing (out), Kara!