Tuesday, March 10, 2009

200 Mile Radius - kids & shopping

Today’s Trend Week presentation was by Cheri Sterman, Director of Child Development & Consumer Relationships at Crayola. Cheri is a “kid expert” and one of the top 5 experts in kid’s marketing. She spoke on how kids impact today and the future.

Well, I’m not going to give out ALL of Cheri’s secrets, but today the nation is more child centered than ever! Before cereal, toy and children’s television companies targeted to kids branding. Now every brand needs to capture a child’s attentions. Why? Because by the age of three a child knows 100 brands!

Children influence what their parents purchase and where to purchase it. And by the age of six they have their own money to make their own purchases.

Why are parents buying so much? Well, parents don’t discipline like they used to. They reward their children with small gifts. With the economic downturn that gifts needs to have a lot of value for the money spent. And “mom” wants to be sure she buying items that her family enjoys and nothing is going to waste.

As early as two-years old a child can sit in a shopping cart and point to what they want. Companies need to capture that child as early as possible to get a sale today and retain that customer for the future.

1 comment:

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