DESIGNER SPOTLIGHT

Editor's Note: This is something new that I'm going to try to do regularly. We have such a wonderful mix of creative professionals here at Hallmark, so I'd like to introduce them to you on the blog. This is the first of many. -Bess

I spent a Saturday morning with Liz at The River Market City Market in Kansas City:



Name:
Liz

What do you do at hallmark?
Greetings Designer on the Socially Aware Connecting team.
We design the (RED) cards and the environmentally conscious GREEN cards.

Where did you go to school? What was your major?
undergrad: Appalachian State University -Boone, NC '02
major: advertising
grad: Portfolio Center Atlanta, GA '04
major: graphic design

Hometown:
Charlotte, NC

Your style in 3 words:
fresh, modern, naive

Sources of inspiration:
fashion, music, interior design, pattern, travel,
humor, emotion, colors everywhere, people everywhere

Most exciting Hallmark opportunity:
being able to back up my Art Director while she was on maternity leave.

Favorites in Kansas City:
Places:
Kemper Museum, Loose Park, The River Market, Scott Fitness
Eats:
Blue Koi, 1924 Main, The Mixx, Le Fou Frog, La Bodega, Room 39, Flea Market
Hangouts:
Velvet Dog, McCoy's, Tom Fooleries, Harry's Country Club, my front porch
Shops:
Curious Sofa, Architectural Salvage, Bon Bon Atelier, Hammerpress, Halls

Advice for someone looking to work at Hallmark:
Design Criteria:
good aesthetic judgement, strong conceptual skills, an eye for trend, range of styles, risk taking
Personality/Communication Skills:
able to express ideas clearly, can collaborate with others, goal-oriented, positive, and of course, friendly!