COLOR WEEK 2008

Today, Sean Adams, partner of AdamsMorioka and the national president of AIGA came to Hallmark to do a presentation on "There Is No Such Thing As Too Bright."

Sean follows these three principals:
1. THERE IS NO SUCH THING AS TOO BRIGHT
"Fluorescents are the heroin of the color world," he said. At AdamsMorioka they run lots of fluorescent magenta and yellow on the print process to get bright and intense color.

2. THE DESIGN OF REASSURANCE
Colors are cheerful or could trick the audience into viewing something that could be controversial. Sean says, "it's better to seduce than to repulse."

3. COLOR AS A BRAND
An example is that Tiffany's has made their brand with a shade of blue that everyone refers to as Tiffany blue.

In addition Sean says, "it's okay to like what you like." That is what makes you unique. You don't have to like the hottest trend that is out there. What you like may bring something different or a new view to the table.

And... "don't be timid." Use color!

Sean is also the co-author of Logo Design Workbook, Color Design Workbook and Masters of Design.