Wednesday, January 20, 2010

I'm Keeping Busy, and so is Hallmark.

I haven't been around for a while. But i finally got a break in my busy schedule, so, I thought I would give you an update on what I've been up to. Not that it would normally be interesting enough to mention, but i have had my hand in pretty much everything that has come out in the last few months.

1: DVD Cards - Wouldn't it be cool if you could have a customized movie with pictures of you, your family and/or your friends that can be played on your home's DVD player? Say no more. Hallmark's done it. Takes 10 minutes. Packaged conveniently into a card so you can send it out to your loved ones. Imagine Grandma's surprise when she sees that gem. It will blow her mind. Available at your local Hallmark Gold Crown.

2. Augmented Reality - The world has come one step closer to Holodecks with this innovation. Basically, when you buy specially marked Hallmark Cards (available at Walmart and Gold Crown this Valentine's Day) you get an "Online Surprise". It's a 3D, virtual reality movie, that moves around in your own world when you hold the card up to at webcam. Don't understand a lick of what i am saying? Go try out a free demo here or let Hoops and Yo-yo try and explain it! GO. QUICK!

3. Kids Encouragement - This may not seem terribly innovative, but in reality it is. Hallmark has found that kids need to be spoken to in a certain way. And that parents are starving for a way to talk to there kids. So Hallmark Gold Crown is currently (or will be very soon, depending on the store) sporting a brand new wall display featuring dozens of new products that help encourage kids in their everyday life. And not just cards, but TOYS, BOOKS, and GAMES!

The others are so top secret i can't talk about them. But i will. Oh, i will.

I know this is all pretty boring without many pictures, but maybe you will just have to go out to Hallmark and take a look. ;)
Seriously though, there has been a lot of hard work put into these cards and we'd love to know what you think when you see them!

Love, Josh

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