Wednesday, August 19, 2009

Breakaway Brands from 2009: Hallmark!

The Hallmark brand is something we talk about a lot around here. I know in recruiting, the Hallmark brand is my friend. People aren't always excited to receive and unsolicited phone call or speak to a random person at a conference, but once you drop the Hallmark name people tend to perk up. It's nice. Really nice, actually.

Hallmark has been recognized as one of the Top 10 Breakaway Brands of 2009. Click here to read the article. Here's what AOL Daily Finance and Landor Associates had to say about Hallmark:

The greeting card company earned a spot on our list by going non-traditional, rolling out a customizable digital e-card studio, a line of earth-friendly greeting cards, and a card series called “Journeys” (a line of encouragement cards focused on fighting cancer, coming out, and battling depression). On the screen, the Hallmark Channel reached out to a younger audience by casting more youthful actors and updating music and advertising to appeal to the under-30 set. The company also dramatically expanded its retail presence in grocery stores, drugstores, and even into Walmart.

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