Say What You Need to Say

In a new series of 15-second television spots that feature John Mayer's "Say" as a musical backdrop, Hallmark's new ad campaign reminds us that there are little things we can do that will have a big impact on people.

In the midst of the current economic recession, people are turning inward to close family and friends to get through the tough times. Sometimes something as little as a 99-cent greeting card is all it takes to give people a smile or a laugh.

I for one, am very proud of this ad campaign and of Hallmark.

Have no fear for givin' in
Have no fear for gettin' over
You better know that in the end
It's better to say to much
Than to never say what you need to say...
-John Mayer, "Say"