Hey from San Jose, CA! I'm on the road this week in sunny, warm California at San Jose State University. It's much warmer here (72 today!) than Iowa was last week (15!), but I wanted to give a shout out to all of the ISU students and faculty who stopped by to chat with Hallmark and/or came to our presentation at the College of Design Career Day last week. Here are a few photos from the event of our (Hallmark)RED booth. Thanks for coming to see what we're up to at Hallmark, and remember: the Hallmark Creative Summer Internship deadline is only 14 days away (March 17th)!Left side of the booth. See the black and white books in the front of the photo? Those were all the goods we handed out! White books: Award-winning (A4, Kansas City AIGA Awards Show 2007), stitched booklet with an embossed cover chock full of info on Hallmark Creative and Kansas City (plus some of the top-selling cards from our RED line. Black books: Award-winning (Communication Arts annual, 2006) spiral bound book focused on typography and various paper stocks, all about Hallmark's Design Studios.
Right side of the booth, "See How Far a Card Can Go" posters designed by our Environmental Graphic Design Studio for Hallmark Gold Crown front-of-store (Jan-Feb 08). Similar signage was on a billboard in Times Square, NYC in December 07 and January 08!
Gift Presentation product (bags, tissue, boxes, gift wrap, hang tags) and a few cards and stationery (boxed cards)
Some of the RED cards and some print collateral from the Marketing Design Studio, our internal ad agency.
Me and Meg B., a Hallmark Designer (check out her blog, so fun! link under "Hallmarkers Who Blog" on the right)
(Hallmark)RED booth in full
Monday, March 3, 2008
ISU College of Design Career Day
Wednesday, February 20, 2008
eye candy from shopscad
One last, but certainlynot least, tidbit from my SCAD trip: shopscad
A bit of background from the shopscad website:
"ShopSCAD is a unique gallery store that exclusively features the artwork and designs of students, faculty, staff and alumni of the Savannah College of Art and Design. The development of a more informal gallery space and retail store was the conception of SCAD President Paula Wallace. Her idea was placed in the hands of Managing Director Amy Zurcher (B.A. fashion design and merchandising, marketing alumna, Ball State University) and SCAD alumna Katie Runnels (M.F.A. painting, 2003) who put their backgrounds together for the creation of shopSCAD."
Many thanks to Amy and Kyle, who allowed me to snap some pics of their amazing space to share with my readers (oh, and friends, you can browse the inspiring product offering online, and purchase what you love online too)! Check it out:
Monday, February 18, 2008
crazy travel schedule = hard to blog x LOTS to share = long post (or a couple of mid-sized ones)
I'll keep the writing to a minimum -- a big step for me!
First and foremost, beautiful Savannah scenery from my trip to Savannah College of Art and Design fondly known to most as SCAD. This beautiful "campus" is located, well, throughout all of the historic district of Savannah, GA, so, it's not really a "campus" in the traditional sense. Very cool story how it all came to be, to learn more, check out these history tidbits.
Some eye candy for you (man do I miss the beautiful weather in the South):







Well, there you have it -- the city was inspiring to me -- I felt so fortunate to be there for almost a week.
It wasn't just the city either... it was the many unique people I met within Savannah and within SCAD that really made my visit inspiring, memorable, and certainly worthwhile. Well, that and I stayed in a haunted hotel. Makes for a unique visit...
Friday, February 8, 2008
“.”
Some inspiration & wisdom from the halls of JBU....
"He who works with his hands is a laborer. He who works with his head is a craftsman. He who works with his his hands and his head and his heart is an artist." -St. Francis of Assisi
"Without aesthetic, design is either the humdrum repetition of familiar cliches or a wild scramble for novelty. Without aesthetic, the computer is but a mindless machine, producing effects without substance. Form without relevant content, or content without meaningful form." -Paul Rand
"Computers are to design as microwaves are to cooking." -Milton Glaser
"There is nothing worse than a brilliant image in a fuzzy concept." -Ansel Adams
And finally...





