Hallmark Channel Branding

Design firm Imaginary Forces just finished up the 2010 Network Branding for Hallmark Channel (The website got a facelift too).

Here is what they said about the concept:

"The new branding for the Hallmark Channel emphasizes the Network’s goal of “celebrating life’s moments.” Taking the design for the new branding a step further, we celebrated the brand itself. Using an embossed 3D logo, the design physically explores the ins and outs of the logo, and highlights the content of the network with changing color schemes and subtle cues to the programming it surrounds."

It is very very cool! Check out the video on their site.

Breakaway Brands from 2009: Hallmark!

The Hallmark brand is something we talk about a lot around here. I know in recruiting, the Hallmark brand is my friend. People aren't always excited to receive and unsolicited phone call or speak to a random person at a conference, but once you drop the Hallmark name people tend to perk up. It's nice. Really nice, actually.

Hallmark has been recognized as one of the Top 10 Breakaway Brands of 2009. Click here to read the article. Here's what AOL Daily Finance and Landor Associates had to say about Hallmark:

The greeting card company earned a spot on our list by going non-traditional, rolling out a customizable digital e-card studio, a line of earth-friendly greeting cards, and a card series called “Journeys” (a line of encouragement cards focused on fighting cancer, coming out, and battling depression). On the screen, the Hallmark Channel reached out to a younger audience by casting more youthful actors and updating music and advertising to appeal to the under-30 set. The company also dramatically expanded its retail presence in grocery stores, drugstores, and even into Walmart.