Hallmark Channel Branding

Design firm Imaginary Forces just finished up the 2010 Network Branding for Hallmark Channel (The website got a facelift too).

Here is what they said about the concept:

"The new branding for the Hallmark Channel emphasizes the Network’s goal of “celebrating life’s moments.” Taking the design for the new branding a step further, we celebrated the brand itself. Using an embossed 3D logo, the design physically explores the ins and outs of the logo, and highlights the content of the network with changing color schemes and subtle cues to the programming it surrounds."

It is very very cool! Check out the video on their site.