How is a greeting card born?

In this edition of "Glimpses," learn how a card comes to be, from writing to design/illustration, to printing, to distribution. As you can imaging, it's pretty difficult to narrate the greeting card development process in just 2 minutes, but at least you get a quick overview and behind-the-scenes look at one of the things we do best.



For more videos and information on Hallmark product development and on our Centennial, visit Hallmark 100 Years.

Hallmark is Turning 100!

That's right, Hallmark's official 100th birthday is Sunday, January 10th, 2010! Next week, Hallmarkers here at headquarters will begin a week of events to celebrate our Centennial. I'll be posting about these events as they happen, starting with Monday's giant birthday party in the Crown Room. This event will feature remarks from the Hall family, a "living history" presentation about our last 100 years from Hallmark employees, and the unveiling of Hallmark's allegedly "huge" birthday cake! I can't wait to see it and enjoy one of the Centennial cupcakes!

You can celebrate our Centennial with us by visiting our special Centennial website Hallmark: 100 Years. One of coolest parts of this website are videos called "Glimpses," which are guided, behind the scenes looks at Hallmark. Here's the first one!